These are our capabilities:

In this first stage, we ask a multitude of questions to uncover why your brand exists, what it stands for, and for whom. We’ll explore how you think about your brand, beliefs and behaviors of your target audience, similar brands in your space, cultural trends and perspectives, and the future of your industry.

Deliverables include:
1. surveys + interviews + assessments
2. brand audits + SWOT analyses
3. competitive analyses
4. cultural landscape scans
5. market future research

After gathering an abundant amount of information from various sources, we will develop a strategy that defines the core of your brand. In this second stage, your brand will become deeply rooted in emotion and connect with need.

Deliverables include:
1. brand platforms + campaign approaches
2. manifestos (or elevator pitches) + origin stories
3. personality grids + archetype classifications
4. personas
5. journey maps

In this third stage, we will create your brand’s logo, voice, and visual identity using your strategy as the North Star to guide creative explorations and decisions. This is where your brand will start to take shape.

Deliverables include:
1. naming + taglines
2. brand architecture
3. brand voice
4. logo development
5. visual identity development

With a brand voice and visual identity in place, the fourth stage is where we bring your brand to life by developing assets, collateral, and materials. Creating actual materials will allow us to fine tune your visual identity through experimentation.

Deliverables include:
1. marketing materials
2. product design (digital & physical)
3. social media identities
4. brand experiences (digital & physical)
5. launch plans

In this final stage, we launch your brand to engage with your audiences. We also create materials and training to empower your team to easily understand and work with your new brand.

Deliverables include:
1. testing
2. style sheets
3. style guides
4. brand guidelines
5. internal brand training