Here’s our alchemist process and stages we follow to craft your charismatic brand:

An infographic with five circular diagrams labeled from stage A to stage E, each containing different interconnected geometric shapes and words such as 'Ask', 'Become', 'Conceive', 'Develop', and 'Engage'. The bottom features a black background with the words 'Science', 'Art', and 'Charismatic Brand' written in elegant text.

Here’s what we offer at each stage to bring your brand to life:

Circular graphic with the words "Ask" in the center and "Stage A" at the top.

In this first stage, we ask a multitude of questions to uncover why your brand exists, what it stands for, and for whom. We’ll explore how you think about your brand, beliefs and behaviors of your target audience, similar brands in your space, cultural trends and perspectives, and the future of your industry.

Deliverables include:
1. surveys + interviews + assessments
2. brand audits + SWOT analyses
3. competitive analyses
4. cultural landscape scans
5. market future research

A black background with a white and gold geometric design and the words "Become" in the center.

After gathering an abundant amount of information from various sources, we will develop a strategy that defines the core of your brand. In this second stage, your brand will become deeply rooted in emotion and connect with need.

Deliverables include:
1. brand platforms + campaign approaches
2. manifestos (or elevator pitches) + origin stories
3. personality grids + archetype classifications
4. personas
5. journey maps

A black background features a white geometric design resembling a magic circle with concentric rings, triangles, and lines. The words 'STAGE C' are at the top of the circle, and the central word 'CONCEIVE' is prominently displayed in gold lettering.

In this third stage, we will conceive of your brand’s logo, voice, and visual identity using your strategy as the North Star to guide creative explorations and decisions. This is where your brand will start to take shape.

Deliverables include:
1. naming + taglines
2. brand architecture
3. brand voice
4. logo development
5. visual identity development

A black background with a white geometric design resembling a circle with interconnected lines and shapes, with the words 'STAGE D' at the top and 'DEVELOP' in the center.

With a brand voice and visual identity in place, the fourth stage is where we bring your brand to life by developing assets, collateral, and materials. Creating actual materials will allow us to fine tune your visual identity through experimentation.

Deliverables include:
1. marketing materials
2. product design (digital & physical)
3. social media identities
4. brand experiences (digital & physical)
5. testing

A circular diagram with geometric lines on a black background, featuring the words "STAGE E" at the top and "ENGAGE" in the center.

In this final stage, we launch your brand to engage with your audiences. We also create materials and training to empower your team to easily understand and work with your new brand.

Deliverables include:
1. launch plans
2. style sheets
3. style guides
4. brand guidelines
5. internal brand training