brand strategy &
product positioning for
Barber & Associates
Ask A Fundraiser, which guides organizations through the foundational steps of fundraising strategies and best practices, was acquired by Barber & Associates. We developed a brand strategy for the parent company that elegantly positioned its new product as a subbrand.
Barber & Associates’ brand communicates structure, guidance, and development.
Manifesto
Barber & Associates believes in empowering nonprofit organizations to achieve their greatest potential and become effective changemakers. We know the only way these organizations can make social change is with strategic solutions and donor funding. We are committed to helping nonprofits focus on the impact of their work, make progress towards their goals, and effectively engage donors.
Successful fundraising requires a strategic approach in its planning (e.g. defining a vision and mission that drive the current and future work of the organization) and foundational infrastructure for its execution (e.g. creating a case for support). Every nonprofit is in a different place and Barber & Associates meets them where they are. We equip them with knowledge, best practices, and structure to build and implement a fundraising plan.
Barber & Associates offers full-service consulting; training programs; and self-guided, personalized tools (including Ask A Fundraiser). We facilitate transparent communication between nonprofits and funders and align organizations’ work with donor priorities, thereby creating social change.
Barber & Associates
empowering nonprofits to achieve sustainable impact
Ask a Fundraiser
Barber & Associates evens the playing field for nonprofit organizations to sustain and be effective changemakers with the development of Ask A Fundraiser. Our self-guided E-Tool meets organizations where they are and equips them with the knowledge and structure needed for fundraising success. Ask A Fundraiser guides organizations through the foundational steps of tailoring fundraising strategies and best practices, empowering teams to generate support for their organizations.
What will nonprofits be equipped with after completing Ask A Fundraiser?
Three-year fundraising goals tailored to an organization’s unique needs
A fully designed case statement that tells the organization’s story and motivates donors
Ready-to-use donor talking points to boost the organization’s outreach efforts
A stewardship structure to ensure the organization’s donors are well engaged
A customized policies and procedures manual for seamless fundraising operations
How much is Ask A Fundraiser?
Our E-Tool is affordable for every organization, ensuring that knowledge is democratized and accessible. At $1200/year or $100/month , Ask A Fundraiser is designed to help nonprofits bolster their fundraising potential on their terms.
We empower nonprofits to achieve sustainable impact.